The Conrad Challenge is a global student innovation competition creating the next generation of world-changing entrepreneurs. Student innovators from around the globe compete in teams to solve real-world challenges across industries.
Brand & Technology Systems Development
In 2018, we identified a critical barrier to growth: a fully manual submission process that was outdated, resource-intensive, and limiting scalability. What began as a simple observation during a working session—highlighting inefficiencies and their associated costs—quickly evolved into a strategic opportunity. We recommended and led a full migration to the Award Force platform, streamlining operations and modernizing the submission experience. But the transformation didn’t stop there. In addition, the branding itself no longer reflected the program’s ambition or potential. In response, we delivered a comprehensive rebrand and a new website, launching them in tandem with the upgraded platform.
The result was a fully reimagined Conrad Challenge—operationally efficient, visually elevated, and built for scale. What began as program support evolved into a complete creative and technology transformation, significantly expanding the scope and impact of the engagement. Increasing student participation in the following years by over 25%.
Program Manager
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Served as Program Manager under Griffin Communications for the Conrad Foundation and its flagship program, the Conrad Challenge, from 2017–2025
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Managed the team and all day-to-day operations for the Challenge
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Managing specialized partnerships with organizations, including Dell Technologies, Smart Technologies, and the U.S. Navy
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Large-scale event planning for the yearly Innovation Summit. Lead a full event shift to virtual space in 4 weeks' time in 2020
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Embedded contractor lead for Space Center Houston during program ownership transition, from 2023 to 2025. This included full staff training on every facet of the competition
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